Jeff Matthews Named D'Youville Chief Marketing Officer

Buffalo, New York – April 2, 2025: D'Youville University President Lorrie Clemo, announced today that Jeff Matthews will join the university as Chief Marketing Officer. 

Matthews is responsible for leading the execution of D’Youville University’s comprehensive marketing, communication, and branding strategies. He will have a central focus on marketing activities in alignment with and in support of D’Youville’s mission, vision, and goals to advance the academic reputation and overall brand of the university.

As a key member of the President's Cabinet, Matthews will cultivate and strengthen collaborations across the university, engaging with various stakeholders including alumni, undergraduate admissions, academic deans, and the athletic department. His responsibilities will encompass developing and executing comprehensive brand awareness and advertising campaigns, overseeing interactive marketing initiatives, managing social media platforms, and analyzing market research, ultimately driving the university's marketing and communications efforts forward.

Matthews comes to D'Youville with an exceptional record of success in digital media, social media, video production, radio, print, and live entertainment. He most recently served with the Buffalo Bills as the Vice President of Media and Content, named to the role in 2018. Under his direction, the media and content team led the transformation of the Buffalo Bills into a global brand, enhancing its reach and recognition both locally and internationally. 

"The addition of Jeff Matthews to the D'Youville Advancement team as our new Chief Marketing Officer is significant for the university," said President Clemo. "Jeff brings tremendous marketing and communications experience from his career with the Buffalo Bills that we know will result in increased enrollment and brand awareness for D'Youville."

During Matthews’s tenure, the Bills content team consistently ranked in the top five of the NFL in social media engagement and created the league's most interactive app, leading the league in visits and page views. Using innovative strategies and effective execution, the content team grew the club’s digital revenue by 480% from $1 million to $5.8 million in a six-year period from 2018 – 2024. He is also a seven-time New York State Emmy Award winner for excellence in video production.

"I am absolutely excited to be joining the D'Youville University team during this transformative period in the institution's history," Matthews stated. "Higher education is evolving and I have every confidence that under the visionary leadership of President Clemo, the President's Cabinet, and the Board of Trustees, the university is poised for a bright future. My goal is to amplify the university's reputation and expand its reach, solidifying its position as a premier institution of higher learning."

Matthews began his career with the Bills in 2006, hired as a multimedia producer, creating videos for digital and TV platforms. In 2007, he earned a promotion to Game Day Producer, and his production team went on to revolutionize the fan experience at Highmark Stadium, crafting an electric atmosphere and rich tradition that has become synonymous with Bills games, and is widely regarded as one of the best in the National Football League. In 2012, Matthews began producing shows for the Buffalo Bills television network and simultaneously played a pivotal part in developing and launching the organization's in-house radio programming, which eventually evolved into a televised simulcast, further broadening the team's media reach. Under his guidance, the Bills' media and content division underwent significant growth expanding from five individuals to a team of over 40 dedicated professionals.

A Buffalo native and Leadership Buffalo alumni with extensive ties to the WNY community, Matthews lives in Lancaster with his wife Jaela and their three daughters, Bailey, Madeleine, and Delaney. He also serves as President of the Lancaster Depew Ponytails Softball organization and is in his seventh year as head coach of a travel softball team with the Lancaster Heat.

ABOUT D’YOUVILLE UNIVERSITY

D’Youville University is a nationally ranked private university founded in 1908 and headquartered in Buffalo, New York, which offers degrees in the health sciences and business. D’Youville University promotes a healthy mind, body, and spirit. Through transformational educational experiences, students are prepared for growth, career success, and upward mobility. For more information, visit dyu.edu.